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Company History
information provided by Jeff Akins
of Speedster Motorcars
Founded in 1995 by former Southeastern Replicars production manager
Michael Akins, Speedster Motorcars set forth to produce the best
Auburn Boattail Speedster reproduction. From a meager one
bay garage in Hernando Beach, Florida, to ten years later a 30,000
square foot facility mass-producing Auburn replicas at a rate never
accomplished or even attempted before. Speedster Motorcars has now
entrenched itself as a leader in the replica car market today.
Every story has a beginning...
Michael Akins has had a passion for the Auburns
and Cords of years past from a very young age. At 23, he already had
been hard at work at his own small one man restoration facility when
he saw an add in a local paper looking for a shop foreman for the
prestigious Antique Autos of America, owned and operated by David
Samuels in Largo, Florida. Knowing that he had the talents to do the
job, he interviewed and was hired the same day. With over fifty
employees, Antique Autos of America was one of the premier auto
restoration facilities in the United States. Cars restored by
Antique Autos included the famed Frank Lloyd Wright L29 Cord in
1981. The company was so well respected that cars would just show up
on trailers to be restored, not even knowing whom the cars belonged
to.
Southeastern Replicars was a side
company of Antique Autos of America, the replica division.
Southeastern Replicars produced the 1935 Auburn Boattail Replica in
kit and turnkey forms, then later adding the 810 Cord Phaeton, or
what Southeastern called, the 815SE Phaeton. Southeastern Replicars
heyday of building Auburn and Cord replicas ended in the early
1980's due to the changing economy.
Fast forward to 1995, and Akins still has the
passion and the dream of once again building the famed Auburn
Boattail. After stints owning and operating a successful collision
shop in Palm Harbor, Florida, and another large-scale restoration
facility in Homasassa, Florida, Akins again decided
to go back to basics and start working on the dream that had lasted
a lifetime, a new Auburn Boattail Speedster replica. There were
still a small handful of companies out there producing the car, but
none that focused squarely on the Boattail as their sole production
car. To get away from the rat race, he rented a small one bay shop
on Hernando Beach, Florida to start producing the first of his new
generation of Auburn Replicas. Little did he know what it would lead
to? The first car was to be painted bright yellow with lipstick red
leather interior. Akins wanted something that when people looked at
it, they said, "Wow..." Though the car was still based on late 1970's
technology with a donor car being used for a chassis and engine as
well as other parts of the build. What set this particular car apart
from the rest was that it was the first car to utilize power
windows, air conditioning, and a removable hardtop. Taken from an
actual 1935 Auburn Boattail Speedster hardtop, this piece, along
with the outstanding quality of the new Speedster once again
propelled the car to the front pages of replica car magazines around
the world. Speedster Motorcars was born. Production continued on the Auburn
replica in a couple of different locations, first being a modest
sized facility in Spring Hill, Florida, where Akins received his
first orders for cars, then to the more permanent location of New
Port Richey, Florida at the aptly named, Akins Ranch. Production
totaled around four to five cars a year along with high quality
collector car restorations and restorations of older Auburn Speedsters from
other manufacturers. Akins introduced
the use of a late model 5.7 liter GM engine with fuel injection at
this time to modernize the automobile. Different stages of Auburn
Speedster kits were
offered to customers who wanted to build their own cars. He also found
that because of so many reproduction Auburns out in the
world, there was a need for aftermarket parts that just were not
available anymore. He started mass producing parts such as castings
and bumpers to fill the needs of the hundreds of Auburn replica
owners.
In 2000, a gentleman named Michael Hughes
approached Akins interested in producing the Auburn Speedster on a
large scale. Akins and Hughes came to an agreement and Speedster
Motorcars was put on hold for this new venture called Auburn Cord
Motorcars and the company was moved to Carsville, GA. Auburn Cord
Motorcars set out to produce a tribute car called the Auburn Encore
Speedster. For all intent and purposes, this car was identical to
the Speedsters that Akins built in Florida. The relationship though
was short lived and Auburn Cord Motorcars only produced about a half
a dozen automobiles. When this newly formed company shut down, some
of the remaining inventory was purchased by Palmer's Custom Classics
out of Lavonia, Georgia, and a handful of cars were produced
under that moniker. These cars had a striking resemblance to the
Speedster Motorcars Auburns of years past.
In 2001, more wise and ready to start producing Auburn Speedsters
again. Akins opened Speedster Motorcars once more at Akins Ranch.
Always keeping the standard for the quality in
the work done top notch to stay ahead of the pack. With business
slowing down, in 2002 Akins
decided
to move the company to a more noticeable location. He felt that
having a facility on a main thoroughfare would also bring a more
diverse customer and open new doors and more opportunities to make a
living. Speedster Motorcars moved to a 5,000 square foot facility in
Clearwater, Florida. The shop was once a premier Corvette
restoration facility and was the perfect location to start anew.
Speedster Motorcars continued to produce the Auburn Boattail, though
not on the scale that had been seen in the past few years. They
started to filter in a few more restorations and some off the street
work to supplement the income. That same year, Akins brought his
oldest son, Jeff, into the business and began to pass down the
knowledge that he had gathered throughout the years. Even with
Speedster Motorcars producing cars at the rate of about five cars a
year, they never had more than three or four employees including
Akins. All that was about to change.
Fall 2002. Akins received a call from a gentleman
from Indiana who had just purchased an early 1980's
California
Custom Coach built Auburn replica. He was looking for someone to
restore the car and came across Akins company. The car and the
business
intrigued him. His name was Timothy Durham. He was a
young, very successful businessman that by trade invested in small
to mid market companies. Speedster Motorcars caught his eye and he
wanted to see it in person. Durham and his associates Terry Whitesell and Jeff Osler flew to Clearwater to take a look at the
operation. Seeing the cars that Speedster Motorcars was producing,
Durham knew that Akins was on to something. In the following weeks,
Durham flew Akins to Indianapolis, Indiana to visit Durham's
company, Obsidian Enterprises. The two gentlemen came to an
agreement that there was a need for a mass-produced Auburn Boattail
Speedster replica and they set out on a course that would rewrite
the books on how to build a proper Auburn replica.
With the backing of Tim Durham, Speedster
Motorcars in a matter of months went from a 5,000 square foot
facility in Clearwater to a 30,000 square foot full production
facility in Pinellas Park, Florida. With Akins still at the helm of
the company, he set about to put together a team of people that
would make
history producing what some have called the absolute best Auburn
recreation. They were able to take the
car to the next level by using a full custom fabricated chassis,
dubbed the Speedster Gen II which used rectangle 4" x 2" steel with
full cross members throughout to provide strength and rigidity. The
days of using donor cars were a thing of the past. They utilized a
fully modern 5.3 liter General Motors fuel injected engine that was
completely computerized. Speedster Motorcars was able for the first
time to use what they wanted to make this a real, fully functional,
everyday driver automobile, and that is how they advertised it.
No longer would the Auburn Speedster be offered
in
kit form, they would only be sold as turn-key replicas. After a few
months, Speedster Motorcars was once again on the front pages of
countless auto magazines. Showing the world what a high-quality
replica was supposed to look like. Speedster Motorcars for the first
time started a dealer network across the country in which a customer
could drive and see a new Auburn Speedster replica in person. In the
first year of production with the help of over thirty employees,
Speedster Motorcars was churning out car after car, producing
twenty-three in the first year alone. Along side of the production,
Speedster Motorcars was continuing to do some high quality
restorations, total frame-offs to simple interior work, they never
said that a job was too big or small for them. They now had some of
the best fabricators in the business helping design their
world-class automobiles.
By the beginning of 2004, the production outlook was looking up as
they were hoping to hit a high mark of fifty cars produced in the
year. But then things took a turn and the face of Speedster
Motorcars was about to change. Early in the year, Michael Akins was
having problems with his health. Testing was done and the doctor's told him that he better make
some
serious life changes and slow down or he would have a heart attack
in the near future. He met with Durham and his associates and
voiced his concern and they came to a mutual agreement that they
would continue with the company without Akins at the helm. The decision was
made to move Todd Bontrager into the lead position at the company. A
young but very savvy businessman, Durham thought he would be the
perfect fit to move the company into the future. By mid-year, things
had started to quickly move through production and Bontrager kept the
company on course and pumped out a very respectable thirty-five cars
the second year by focusing strictly on Auburn replica production
and dropping the restoration division of the company. Before Akins
left the company, he had met an old-time hot rodder, Terry
Cook.
Mr. Cook had been the brainchild behind countless custom automobiles
including the famed Scrape, a chopped, channeled, and slammed 1939
Lincoln Zephyr. Cook had been producing replica bodies of his Scrape
automobile for years and approached Akins about producing turnkey
Lincoln Zephyr replicas. Akins thought that it might be a good fit
for the company, but now it was up to Bontrager and his production
foreman slash engineer Ron Clark to make this a reality. Development
began on what Speedster Motorcars dubbed their Z-Series line in mid
2004. This was to be a hot rod for the masses. Being that a custom
car would take someone years to have built or build on their own,
with the Z-Series they could just walk onto the showroom and
purchase a brand new hot rod at a decent price. With a hardtop and a
roadster avail able.
Speedster Motorcars was ready to take the world by storm with their
new car. The first Z-Series cars rolled off the production line in
January 2005 to rave reviews from customers, as they were selling
quicker then Speedster could produce them. Later adding a Z-Series
custom line in 2006 that showed you could build a show quality car
in less than two months. All in all, Speedster Motorcars produced
forty-one Zephyr replicas between 2005 and 2006. The high watermark
in sales being an Alice Cooper themed Z-Series that ran through the
famed Barrett Jackson Scottsdale auction bringing a cool quarter
million dollars.
In mid 2006, as sales of the Z-Series and Auburn replica were
starting to wane a bit, Speedster Motorcars knew that they had to
stay ahead of the curve and began to look for that next project. What
presented itself was an opportunity to produce a replica of the
world renowned 1955 Mercedes Benz 300SL Gullwing Coupe. The car was
to called the GW Coupe. The GW Coupe was
so stunning that it propelled the company to the front of the
magazines once again and even garnering its own write up in the New
York Times. Though the car was a hit among onlookers, it failed to
catch on in sales and took a long time for it to find a market. By
the time that the GW Coupe finally did start to sell at a fairly
regular pace, Speedster Motorcars was already behind the eight ball
in that they had more inventory than they needed. Was it the car that
slowed the company down, the economy, or maybe a combination of the
two, we will never know.
By early 2008, with Tim Durham's interest in the company not high on
his priority list anymore as he was devoting more time to his other
companies and venturing into new areas of medical technologies. The once impressive company of over thirty employees had
dwindled down to eight with cutbacks and layoffs. On March 21, 2008
Speedster Motorcars, in all its grand glory, shut the doors of its
30,000 square foot facility for good. In
the five years of mass-production, they built eighty-four Auburn
Boattail Speedster replicas, forty-one Lincoln Zephyr replicas, and
twenty 300SL replicas. One hundred, forty-five cars in just over
five years.
The end is just the beginning of something else...
Akins son Jeff, had continued to grow and mature in
the company throughout its run. Going from purchasing and parts to
being the company's controller. Though never actually in charge of
Speedster Motorcars, not much was done without him being involved in
some capacity. He and Akins senior
had always maintained contact since Michael's departure. When the rumors started to become reality in early 2008
that Speedster Motorcars was in trouble Michael and Jeff approached
Durham with an idea, the idea of buying back the company. Tim Durham had no problems with this.
He probably would like to have
seen it continue and who else to better sail the ship than the
man who created it. So, with the help of a friend, Michael
Akins got the funds needed to buy the company back. They found a new
location back in Largo, where it all started, and began the move.
Michael Akin was now leading Speedster Motorcars again.
During that same time
period, Akin had already
been working on a a new project of his own, a 1937 810 Cord street rod, named the Coffin
Nose Speedster. The Coffin Nose Speedster along with the
Classic Boattail Speedster and an upcoming Speedster V2, should prove to be a great lineup of cars being produced by Speedster
Motorcars. Michael and Jeff once again will show the world that they
can build world class automobiles.
Auburn Speedster production continues today.
Speedster Motorcar Sales
2320 10th St. SE
Largo, FL 33771
Phone: 727-584-3606
email:
jeff@speedstermotorcar.com
website:
www.speedstermotorcar.com
Again
special thanks to Jeff Akins for
providing us with this information June - 2008 |